Famous Dave's Rib Rub is a great rub or rub starter (layer for different flavor profiles). This rub is great when smoking ribs (low and slow) using Johnny Trigg's secrets (squeezable butter, wrap, etc.). Use it for smoking, grilling or baking chicken too. Like it better than his chicken rub, which is good too.
Tasting the rub by itself: sweet and smoky-ish beginning, then a pop of spices with a clear taste of garlic, followed a mild stinging after-burn (heat) from the red peppers flakes, but the other flavors pop back. If you don't like garlic flavoring and mild hot wings are too spicy for you or If you put Tabasco (or Frank's) on you cereal than this may not be for you.