Memphis Dry Rub Recipe 1⁄4 cup paprika 1 tablespoon dark brown sugar 1 tablespoon sugar 2 teaspoons salt 1 teaspoon celery salt 1 teaspoon ground black pepper 1 -3 teaspoon cayenne pepper 1 teaspoon dry mustard 1 teaspoon garlic powder 1 teaspoon onion powder DIRECTIONS Mix all ingredients together, using the cayenne pepper to your heat preference. Rub on a whole chicken for beer can chicken, or a rack of ribs. Makes about a half a cup of rub.