Williams Rib Tickler Rub

The Secret Ingredient for BBQ Pit Masters

Barbecue pit master Johnny Trigg's secret ingredient, Williams Rib Tickler Rub is a sweet and salty seasoning with the perfect amount of heat that is excellent on pork butts, spare or baby back ribs. The blend is finely ground, making it a great finishing dust that adds flavor to fried food. Simply substitute Rib Tickler for salt in your recipe for a sweet and spicy kick.

How to Use Williams Rib Tickler Rub

  • Apply generously on meat and let set covered in a refrigerator or cold cooler for a hour or so before cooking.
  • Use as a dry marinade for added flavor.
  • Shake on about 3/4 the way through the cook for a sweet undertone to the bark.
  • Great for pork and chicken, as well as other cuts of meat such as chicken wings, pork chops and kabobs.

Williams Food Co. has been spicing up Texas since 1969. Rib Tickler contains no MSG and is finely ground for a nice final color as well as deeply absorbed flavor.

Williams Rib Tickler Rub & Seasoning Ingredients : 

sugar, salt, paprika, black pepper, dehydrated garlic, red pepper, less than 2% calcium stearate to prevent caking.

Check out our review video below: